This Land Press, meet Moomat.
This Land Press
This Land Press presented us with a dilemma that is common among publishers and other providers of archived data. Their archived content was available to their readers, but it was getting lost within their website. Great and interesting stories were being buried under newer content, and as that was happening, it was becoming more and more difficult for these stories to reach the eyes of readers who would enjoy them. It was as if each piece of content had been branded with a shelf life that would eventually expire.
There is no expiration date. A historical piece retains its value long after it’s been published, just as a piece on current affairs serves as a snapshot of the times. A good work of fiction can have the same transformative power years after it was written. Why should these works fall by the wayside? Aren’t older pieces just as valuable as current content? Shouldn’t they have an equal chance of finding new readers?
Moomat exposes the relevance of data and presents it to the users who will most enjoy it. Someone who has just read an article on The Sex Pistols playing at Cain’s Ballroom would likely enjoy a piece on the early days of the Tulsa Convention Center (then known as the Assembly Center), when it hosted the likes of Jimi Hendrix, Johnny Cash and Led Zeppelin. But Moomat doesn’t leave that up to guesswork or assumptions. Both of these articles mention several common topics (Tulsa, music, Cain’s, etc.), and Moomat acknowledges that they’re talking about the same things. Likewise, if a reader enjoys an article about a new BBQ restaurant, maybe they’d like to see every piece This Land has ever published that is about or even mentions BBQ.